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  • Olympic Games in London and international stock exchanges

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vandoulaki, Argyro; Diamantoglou, Stergos; Orfanou, Maria; Paporidakis, Vasilis
    Thesis advisor: Floros, Christos
    Publication Date: 2016-03-23
    This paper examines the event of the Olympic Games in London and its impact on international markets. The first part of the paper is dedicated to the contribution of Marketing and Public Relations to major sporting events. ...