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  • Research of consumer behavior in winery products in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dridaki, Georgia; Dridaki, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    The global and domestic market of standard wine is considered highly competitive and complex. Consumer preferences are influenced by many factors and this complicates the formulation of strategies and regular promotion of ...