Browsing by Author "Ζαγοριανού, Μαρία"
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Comparative study for the attitude of consumers towards online advertising.Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors: Zagorianou, Maria; Kapoti, Dionysia
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2020-06-15The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...