Browsing by Author "Κritikou, Kalliopi"
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Social media to create strong relationships with consumers.T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Κritikou, Kalliopi
Thesis advisor: Mastorakis, Georgios
Publication Date: 2017-07-24Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...