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  • Advertising as a means of awakening for the issue of AIDS.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpratopolulou, Evangelia
    Thesis advisor: Mpotonaki, Anna
    Publication Date: 21-12-2009
    The present study is dealing with the way advertisement can become effective at enhancing the awareness over the extremely important issue of the HIV virus. As a case study, over which this research was based, the successful ...