Browsing by Author "Οικονόμου, Αναστάσιος"
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Consumer attitudes towards commercial augmented/virtual reality applications.H.M.U., MSc in MBA for Engineers
Authors: Oikonomou, Anastasios
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2022-10-21Digital Information and Communication Technologies (ICT) have, in recent years, led to an increase in the effectiveness of marketing research. Digital marketing has recently been defined as a technology-backed adaptive ...