Browsing by Author "Σίμογλου, Απόστολος"

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Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.

T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Simoglou, Apostolos
Thesis advisor: Perakakis, Manos
Publication Date: 2017-06-26

This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ...