Browsing by Author "Σιγάλα, Μαρία"
Now showing items 1-1 of 1
-
Research of consumer behavior for wine products, case study of Attica.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Koloi, Konstantina; Sigala, Maria
Thesis advisor: Apostolakis, Alexandros
Publication Date: 2017-01-26Consumer behavior consists of actions taken by consumers to purchase various goods and services. A study of this phenomenon is focusing on criteria that motivate people either purchase a product or reject it in favor of ...
This website uses cookies to ensure you get the best browsing experience.
Continue
More info