Browsing by Author "Mpratopolulou, Evangelia"
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Mpratopolulou, Evangelia
Thesis advisor: Mpotonaki, Anna
Publication Date: 21-12-2009The present study is dealing with the way advertisement can become effective at enhancing the awareness over the extremely important issue of the HIV virus. As a case study, over which this research was based, the successful ...