Browsing by Author "Rapanaki, Maria"

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  • The effect of promotion in the customer behaviour in retail trail.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Rapanaki, Maria; Chalkiadaki, Argyro
    Thesis advisor: Kyrezis, Nikolaos
    Publication Date: 28-02-2008