Browsing by Author "Tzimpoukakis, Vasileios"

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Develop a methodology for determining of the optimal mix of promotion for a business of the Prefecture of Heraklion.

T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Goniotakis, Nikolaos; Tzimpoukakis, Vasileios
Thesis advisor: Dimou, Eirini
Publication Date: 13-06-2014

This thesis was implemented in order to investigate and determine the optimal mix of promotion for a business of the Prefecture of Heraklion, Crete on local media, giving the possibility of and information to the company ...