Browsing by Keywords "καταναλωτής"
Now showing items 1-20 of 61
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Marketing to women: the religion factor in consumer behavior of women and the degree of influence.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
Search engine marketing usage. Progress and effects in marketing. Strategy research, results and imput usage from consumers and marketers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The aim of present work is to study search engine marketing and specifically the applications, the growth and the impression as means of advertising. The methodology of the study was supported by the collection of primary ... -
Evaluation of labelling practices, for catering products : the relationship of Heraklion consumers with coffee labels and the factors that affect their choice for coffee.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2021-06-29The following research derives from the question, do the consumers, in the city of Heraklion, know how to evaluate correctly, the quality of a product? In this case, coffee’s quality, as a drink. If so, does their behavior ... -
Εvaluation of consumers’ preferences for certifications in the olive oil sector.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2022-04-14Consumers' shift to quality food has become apparent in recent years, with a great volume of research being done, to look at the reasons behind this shift, changes in consumer behavior and the factors that determine its ... -
Online advertising effectiveness of tourism advertising and its impact on consumers decisions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ... -
Imprinting economic conditions in the prefecture of Attiki
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2016-06-16The aim of this research project is to investigate the consumer preferences/trends for wine products in the prefectures of Chania and Heraklion on the island of Crete. The aim of the research was fulfilled through primary ... -
Interactive advertising creation and the study of the effect of the psychology of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-10-2015The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ... -
Online advertising: the viewpoint of consumers of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 23-12-2013Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ... -
Internet advertising: consumer attitude in Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 08-07-2015Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ... -
Investigation of attitudes, perceptions and attitudes of consumers about organic products.
T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
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Publication Date: 15-07-2010 -
Investigation of attitudes, perceptions and behaviors, as well as degree of sensitization of consumers of Prefecture Heraklion with regard to drinking water.
T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
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Publication Date: 19-07-2010 -
Investigation of consumer behavior in an economic downturn : The case of Greek economy.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-09-2015In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ... -
Binomial models in the product life cycle.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 31-07-2012In chapter one, we refer to Marketing. We try to approach the term through the definitions given by theorists such as Kotler Philip, Institutes of Chartered Institute of Marketing and associations such as the American ... -
Market research for taxi services in Heraklion: the opinion of consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2017-07-12This project is a market research that examines the opinion of the consumers about the quality of the taxi transportation services in Heraklion Crete Greece. With the help of the questionnaires that contained structured ... -
Research for the consumers attitude towards private insurance.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 15-12-2008 -
Market research and analysis of traditional products of Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 09-08-2012 -
Online buying behavior: the case of consumers in Heraklion in 2018
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
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Publication Date: 2020-05-26The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ... -
The consumer behavior and online purchases in Southern Suburbs of Attica.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2018-11-15The aim of this thesis is to investigate consumer behavior and preferences, online purchases in Southern Suburbs of Attica. The first section of the thesis gives the theoretical background, while the second section presents ... -
The perception of consumers as to quality and food safety.
T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Crop Science
T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Agriculture
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Publication Date: 05-04-2011 -
Consumption preferences for new milk and oat drink products : the case of consumers in Western Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2019-05-20Despite the fact that milk is one of the most important foods that it can be consumed by people, due to its utility in the human body, milk production is linked to economy. Milk production began as a cottage industry and ...