Browsing by Keywords "influencer marketing"

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  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • The impact of influencer marketing on sales.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sarri, Klitemnistra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...

  • Influencer marketing and viral marketing. Case studies.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Toumpakaris, Apostolos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-10-18
    Developing and executing a marketing strategy is central to all types of businesses. Everyone is trying to find ways that they will use to be able to cope and stand out from their competitors. With the development of the ...