Browsing by Keywords "young consumers"
Now showing items 1-5 of 5
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Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-20This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ... -
Publicity's impact on children's behavior as consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ... -
The influence of advertising in psychology of young consumers aged 18-24.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-03-2012The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ... -
The attitude of young people aged 15-24 years across advertisements and advertising media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 24-06-2015This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ... -
Descriptive study and research of young people (age of 15-18 years) in the area of Ierapetra and the role of marketing and advertising in their lives.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-12-2009