Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "advertising"

Now showing items 1-20 of 69

  • ATL and BTL marketing and their efficiency research.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gergeraki, Zoi; Koliavasili, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-01-09
    Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ...

  • Marketing and how it impacts on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pavlaki, Aikaterini-Eirini; Stoka, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 06-11-2015
    With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ...

  • Mobile marketing: the role of sms in advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsoukliki, Sofia
    Thesis advisor: Antonaki, Maria
    Publication Date: 19-03-2010

  • Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fouska, Argyro
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...

  • Sports marketing and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Palli, Ioanna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 26-11-2014
    This graduation thesis aims to approach the positive aspects of sports marketing and of its advertising. It analyzes how the sports product is improved through marketing, advertising and sponsorship. On the other hand, ...

  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...

  • Analysis of the advertising for tourism and hotel enterprises - evolution through the years and the use of internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chatzina, Nantia; Chortatou, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-06-2011
    Tourism of a country must be qualitative. To make this possible certain conditions must be ensured. The ad is the first and indispensable condition which affects the visibility of the country abroad with advertising ...

  • Evaluating advertising messages.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vassaki, Paraskevi
    Thesis advisor: Pinakoulaki, Anthi
    Publication Date: 22-01-2009

  • Effectiveness of product policy in the cretan winery. The case of wine of organic cultivation vineyards.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karataraki, Katerina; Stratidakis, Konstantinos
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 30-09-2009

  • Financial rations - eficiency advertising at economic recession time.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Anastasaki, Eleni
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 12-09-2014
    The aim of this assignment is to present the analysis of the financial position of CREAM Ltd. Company, activated in the Advertising Field, for the first four years (2008-2011) of the current economic recession. The analysis ...

  • Developing mobile application for shopping deals.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ivanov, Ivan; Kritsotalakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-02
    Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ...

  • Multimedia production for two Kinect-based videogames.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Dimitriou-Petridi, Maria
    Thesis advisor: Pachoulakis, Ioannis
    Publication Date: 2017-10-03
    The purpose of this paper is to report on the creation of an audio visual production, a video, which will be presenting two Kinect-based videogames for Parkinson’s disease patients, developed by students of the Media, ...

  • Public relations in tourisms and especially in hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vernados, Pantelis
    Publication Date: 13-05-2008

  • Online advertising: the viewpoint of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikiforou, Stavroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 23-12-2013
    Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ...

  • In-game advertisining: advantages, limitations and future for advertisers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Strora, Enea
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-10
    Advertising plays a key role in our everyday life as it surrounds us on television, the internet, radio, cinema, mobile phones, magazines. With the rapid growth of technology and media fragmentation - Social Media - as ...

  • Advertising services: the impact of advertising on consumer behavior in financial products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nifora, Marina
    Thesis advisor: Antonaki, Maria
    Publication Date: 23-05-2011

  • Binomial models in the product life cycle.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koutsouridaki, Cleio-Marina
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 31-07-2012
    In chapter one, we refer to Marketing. We try to approach the term through the definitions given by theorists such as Kotler Philip, Institutes of Chartered Institute of Marketing and associations such as the American ...

  • Smart TVs and the development of application for them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bismpiki, Marianna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 10-12-2015
    There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ...

  • The search tool in social media and its use on advertising and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimaki, Ioanna-Alexandra; Karanikola, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ...

  • The use of humor in marketing and research on how it affects consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagios, Ioannis; Samouri, Iliana; Christaki, Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ...