Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "συμπεριφορά καταναλωτή"
Now showing items 61-65 of 65
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Consumer behavioral insights regarding virtual travel agencies: e-lookers and e- buyers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-10-19The aim of this survey is to examine the behavioral insights regarding online agencies, as well as those factors that lead to online or offline transactions. For the collection and analysis of all the necessary data, a ... -
Techniques for successful direct sales.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ... -
Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ... -
The marketing of the business providing accounting services: From the quality of service in customer retention
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 2016-06-08Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ... -
Marketing of services as a way of economic growth. Investigation of preferences, attitudes and behavior of Greek tourists in the context of improvement of the Greek touristic product as a way out of the economic crisis and improvement of living standards.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26Services as a separate part of goods has been extensively studied by the academic community. In the case of tourism finds application because of the nature of the tourism industry and the theories of marketing of services ...