ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
Now showing items 2421-2440 of 9332
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Modern methods of promoting products and services online.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The internet along with the advertising companies have invaded our lives. Although it is considered that the internet is new, actually started about forty years ago. The ever increasing use of the internet more and more ... -
Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ... -
City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ... -
Study of online advertising methods for Universities and develop promotional animation, using adobe flash for the Department of Commerce & Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013In this diploma thesis, we study the online advertising methods for universities and we develop promotional animation, using adope flash for the Department of Commerce & Marketing TEI of Crete. Over the last few years there ... -
Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ... -
The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ... -
Modern tools of advertising. The concept of Flash Mobs and the influence they have on the Greek audience-population.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The large number of advertisements that bombard nowadays consumers in their everyday life, helping businesses to further promote their products / services in the market so as to achieve a fair percentage of sales in order ... -
The use of authorized pesticides and inecticides in mass production of vegetables in the greenhouses. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-07-2013Agriculture has always been one of the leading sectors of Greek economy. Rural products especially vegetable, constitute a large part of the agricultural economy. In Greece, vegetable production is evitable due to a)favorable ... -
Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ... -
The role and importance of employee training in the hotel units of Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The hotel sector operates in a rapidly evolving environment and is asked to meet the increasing needs and demands of its customers. The capacity of the hotel units to function smoothly, efficiently and above all profitably, ... -
The tour operators role in the formulation of quality policy in the hotel industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-07-2013Tour operators play a rather important role in the tourism industry. They have sizable influence on its development. Hotel accommodations are an integral part of the tourism industry, and their way of structure and function ... -
The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-02-2013We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ... -
A comparative study of application of different strategies in supply chain (lean VS agile) - case studies of companies Toyota & Gucci.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-02-2013In recent years the interest in Logistics and supply chain management has grown and now they are recognized as the key to achieve competitive advantage on a global scale. Of course there are many different strategies for ... -
Consumer Behavior of Modern Greek in the Internet. Reasons Why consumers Prefer Group Buying Sites (GBS).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014Nowadays, internet is a part of everyday life for almost all people worldwide. This has resulted in many of their daily activities including the use of it. One of these activities are the purchases, some of which are now ... -
How advertising affects Cypriot consumers in period of economic crisis.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 19-04-2013In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ... -
Investigation of the typology of the "new poor" Greek consumer. A critical appraisal.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This thesis attempts to analyse the way the current economic crisis affects the behavior and psychology of the typical Greek consumer and describes the type of the new class of "new poor", by analyzing its characteristics ... -
Strategy marketing of international magazines in Greece and their adaptation rate in the local market.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ... -
Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ... -
HTML 5 and the possibilities that provides to web commercial/promotion. New commercial applications for portable internet devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-07-2013HTML, CSS, Flash, Javascript -
Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 28-01-2013The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...