ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
Now showing items 2481-2500 of 9332
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Promotion of emerging tourism destinations. The case of Drama.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-12-2011 -
Logistics: the use and development of companies offering third party logistics in Crete ajd Cyprous.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 30-04-2012This work concerns the use and development listed in class companies that offer services to third party logistics. The survey was originally designed to analyze the conclusions of companies in Crete and Cyprus on the way ... -
Τα κοινωνικά δίκτυα ως μέσο προώθησης στο πλαίσιο της μουσικής βιομηχανίας. Η περίπτωση της ανεξάρτητης (indie) μουσικής σκηνής.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors:
Publication Date: 22-11-2011El colapso de la industria de la música (en su forma corriente) y el desarrollo rápido de las tecnologías de la digitalización y del movimiento del producto musical especialmente a través del Internet, crean un vacío notable ... -
New trends and consumer behavior in daily press.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-01-2012 -
Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
The importance of human computer interaction in designing a web-site or an e-marketing campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-11-2012During the design of a website it is very important to follow some rules in order to reassure its usability. Designers often forget that websites, apart from being seemingly attractive and legible, they also have to be ... -
Tourism in Corfu: from the triptych “sea-sun-sand” towards an alternative model of tourism development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The purpose of this thesis is to study alternative forms of tourism which have been developed on the island of Kerkira (Corfu) as well as those that could be developed in accordance to the particular physical and social ... -
Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-04-2012Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ... -
The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ... -
The use of social media as a tool for managing relationships with customers (Customer Relationship Management). The case of facebook in Greek hotels.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012It is assumed that the interpersonal relationships and communication between people online are responsible for the foundation of social media. What's missing from social media is the presence of tourism businesses, which ... -
Management of supply chain management- logistics- technomogies- 3PL synergies and the implementation in Greek companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-06-2012The purpose of this diploma thesis is to fully understand the term of supply chain operations - and by extension the Logistics -, business partnerships and synergies, technologies, adequate equipment and finally the way ... -
The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ... -
Sustainable development, investment and marketing in hotel businesses. Case study: Ledra Marriott, (Marriott International) and Novotel, (Accor Group).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012It has been widely noted, especially during the last decade, that considerable efforts are being made by many hotels to enhance their marketing strategies that are used, by adopting friendly – environmental policies. As ... -
Corporate social responsibility: From business ethics to social symbolism case study of Wind.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012Τhe purpose of this dissertation is the conceptual and critical exploration of the notion of Corporate Social Responsibility (abbreviated CSR), as it’s considered a fundamental notion of contemporary marketing. According ... -
Quality, hygiene and food safety. How the consumer perceives the quality and risk.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-03-2012Food quality has become an important issue in recent years. The various food crises such as mad cow disease, dioxin crises in milk and poultry and other case seem to affect consumer confidence in the food industry. The ... -
Promotion of websites using techniques of internet marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ... -
The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ... -
Wed sites promotion: Search engine optimization, promotional programs and results evaluation.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-02-2012From the mid of 1990's, the websites owners realized the power of a search engine in the web. Millions of users are exploiting search engines to find requested information via Internet. As a result, website owners began ... -
Green hotels and sustainable tourism development at the prefectures of Ileia and Heraklion
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012The purpose of this thesis is to investigate the extent to which Greek hotels are familiar with the concept of sustainable tourism development, as the environmental practices they apply. In the theoretical part of the ... -
Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-03-2012The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ...