Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"
Now showing items 21-40 of 178
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Development of marketing in tourism as a concept and as a tool for business practice.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 28-02-2008 -
Evaluating advertising messages.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 22-01-2009 -
On-line electronic game industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 09-07-2015This particular thesis is about the on-line gaming industry, which consists from the games, the peripherals, the utilities, as well as all the supported platforms. Our analysis takes place, at the early years of its ... -
Developing mobile application for shopping deals.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-02Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ... -
Create a commercial application for Windows operating system.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 22-04-2015This task is specialized on development of a multimedia application on a Windows operating system. Aim of the task is the usage of the application in the market to forward businesses their products through Internet and ... -
Procedures for a recording production and implementation.
T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
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Publication Date: 05-12-2012This study aims to create record production with professional standards and in accordance with the procedures followed by a record company. The process copyright vesting made under existing copyright law about a dissertation. ... -
Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ... -
Teaching notes on marketing.
T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
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Publication Date: 20-09-2010 -
Internationalization of business and marketing strategies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-26Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ... -
A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-05-2015This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ... -
Study of the economic crisis impacts on the operation and marketing of hotels in Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-05-15On this diploma thesis a short resection of the global economic crisis is presented, as well as how this affects the Greek economy. Afterwards the research focuses on Crete Island and especially at Ierapetra. The main body ... -
Binomial models in the product life cycle.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 31-07-2012In chapter one, we refer to Marketing. We try to approach the term through the definitions given by theorists such as Kotler Philip, Institutes of Chartered Institute of Marketing and associations such as the American ... -
E-marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 10-02-2011 -
Market research and analysis of traditional products of Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 09-08-2012 -
Exporting business plan: study of a case of cretan biological agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 13-09-2014The aim of this Dissertation is the establishment of a company that creates natural beauty products. The main ingredients of these products are Cretan herbs. This assignment is going to analyze the company’s establishment ... -
Export business plan: a case study of tourism services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 13-09-2014The aim of this thesis is the analysis of an export project, both theoretical and practical, in order to present the benefits of sustainability and development has a business through the design of a successful export ... -
Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-04-2012Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ... -
Business planning with ongoing evaluation of the information system and its internal control.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 26-10-2011 -
Swot analysis. How useful and convenient it is to apply it in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 18-05-2011 -
Anatomy of tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2017-12-14The aim of this project is to attempt, record and analyze the development of tourism worldwide but mainly for our country. Its purpose is to help us understand what is this phenomenon that we call tourism, from what is ...