Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Μαστοράκης, Γεώργιος"
Now showing items 41-60 of 77
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Study of interactive marketing for electronics retail chains.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-19Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ... -
The study of social media networking for effective use in marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-03-02The development of Internet has greatly changed international commerce, since most of e-commerce is nowadays well developed and more and more consumers prefer the Internet for their purchases. Indeed, Internet enables ... -
Studying social networking in modern advertisement.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-12-19The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ... -
Research on the modern techniques of the web and their utilization by businesses.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ... -
Design and implementation of network-based standard DVB-H.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 25-09-2012The objective of final work is the study in depth of the new models of digital television (DVB-T2, DVB-H), which offer the possibility of transmission of high definition television signal and also IP applications and ... -
Study, design, realization and evaluation of an asymmetric network for offering interactive services utilizing a terrestial digital video broadcasting platfoprm.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 29-02-2008This B.Sc. Thesis report is focused on the use of a modern and standardized technology for the creation of a digital terrestrial television (DVB-T) platform providing multiple networking services. For this purpose a hybrid ... -
Mechanism for providing quality of services in 802.16 networks.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 10-07-2009 -
System of internet and multimedia transmission, using terrestrial, digital video broadcasting.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 29-02-2008 -
Start-up entrepreneurship and business environment in modern society.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The modern business environment is, without doubt, a developed, complex and constantly changing pattern of economic activity. The constant change and the exponential developments in the global economy have created a business ... -
Neuromarketing, consumer’s psychology and the relation with digital marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-09-17For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ... -
Legislative provisions for the protection of greek and furopean consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ... -
The role of public relations and new technologies in the electronic display and reputation management.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-05-15Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ... -
The role of public relations in Greek athletics in period of financial crisis.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-01-26The nationalized central sport applicable to Greece offered comfort to the Federations to operate inefficiently because for years it supported the offering unreasonably high (the economic potential of the Greek State) ... -
The role of social network on optimization of electronic marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-05-2015The work developed in two parts. The first part presents the literature survey on the social networks and marketing strategies that can be implemented with the use of these. The song is composed in the 1st and 2nd chapter. ... -
Tourism against the industry of terror.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25The global tourist industry has been developing steadily over the last decade in modern society. It's a way of entertainment that allows people to explore different destinations easily and quickly. Unfortunately, terrorist ... -
The impact of the financial crisis on the tourist preferences of the Greek people.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26In this thesis we make an effort to investigate how the economic crisis has affected the way Greek people approach and form their decisions about basic matters of touristic concern such as preferences about means of ... -
Promoting new agricultural products produced in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-11-2015The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ... -
Promotion and projection of greek wines into European Union.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-08Knowing how important is the export of Greek products both for each individual company and for our national economy, it should principally raise awareness of what are the minimum requirements of a successful export activity. ... -
Promotion of websites using techniques of internet marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ... -
Promotion and marketing of enterprises through social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-21In this thesis we study what Social Media Marketing is and how it is connected with the world of businesses. The social media have been developed rapidly in the recent years and nowadays are a solid part of our everyday ...