Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Περακάκης, Εμμανουήλ"
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Digital Pr.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-18This thesis attempts to investigate the feasibility of Digital PR in various companies. For this purpose, a conceptual approach of PR and Digital PR is presented. Then, the concept of communication and marketing is ... -
The use of social media from Higher Education Institutions in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ... -
Location based marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-09-11Nowadays, the technology behind mobile devices (i.e. smartphones and tablets) evolves very rapidly, giving much more potential to them. As a result, mobile devices have entered to peoples’ everyday life and facilitate many ... -
Youtube marketing: The rise of YouTube and its importance to the modern marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-04-17The aim of this diploma thesis is to present the evolution of YouTube from the beginning to the present day and how it affects to the modern man. YouTube is the second most visited site in the world, with more than a ... -
Analysis of online promotion methods for a hotel unit.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The Internet is an important part of a business, either that business is small or big. That's because business with the right Marketing can earn more new clients for their products. This thesis has as purpose to make an ... -
Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-01-2013The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ... -
Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ... -
The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-02-2013We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ... -
Search engine optimization techniques.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-04-2013Internet has become an ideal platform, not just for the promotion of website content but for promotion of products, services and businesses overall. Thousands of websites compete for visible position within search engines ... -
The influence of social media in the progress of consumers purchase decision.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-08Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ... -
The subject and design evolution of web design from the early days of the internet today. Construction of a website according to the latest tendencies of web design.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 29-04-2009 -
The importance of human computer interaction in designing a web-site or an e-marketing campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-11-2012During the design of a website it is very important to follow some rules in order to reassure its usability. Designers often forget that websites, apart from being seemingly attractive and legible, they also have to be ... -
Comparative study of the main content management systems for websites. Dotnetnuke, drupal (open source) and Dynamicweb (closed source).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 01-06-2009 -
Website visitor behavior for the design with the use of eye-tracking technology and the use of the results in E-marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-05-2012Web wins every day more users. Websites are developed for several reasons and this is the basic element for e-makreting. Many of the tasks that formely deprived us have been replaced by applications via the Internet. ... -
The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 17-05-2013Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ... -
Factors influencing the virality of a product or service on social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-11-13In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ... -
Perspectives of responsive web design in smart tv websites.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11In modern times, technology has evolved rapidly, now making it possible for man to make use of the Internet not only from their PCs but also from devices such as mobile phones, Tablets, music devices and televisions. In ... -
Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-25Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ... -
Multimedia content on the internet: converting / uploading / sharing content, specialized websites and advertising possibilities.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 18-05-2011 -
International strategy e-marketing for small businesses: tools, opportunities and obstacles.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-11-16Internet knows no borders. It is widely known and used to almost every part of the world. From Europe to Latin America and from China to South Africa. Along with Globalization, a global e-marketing strategy that will target ...