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  • Strategic tourism marketing plans. Case study "Tourist promotion plan for the island of Milos.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrygiorgakis, Georgios
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 20-12-2010
    The aim of this thesis is the approach of questions and problems at the touristic planning of a region, concretely the Milos Island, Cyclades, Greece. The three chapters that com- pose the mainly part concerning in a study ...