Now showing items 1-3 of 3

  • Door to door B2C sales. Techniques, disadvantages and advantages. Real life case study of the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannaki, Charikleia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 22-10-2012
    The thesis involves techniques, disadvantages and advantages of B2C sales with the method of Door 2 Door. The survey aims at initially given in detail all the techniques for successful sales face to face marketing and list ...
  • Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaza, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 24-04-2012
    Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...
  • Quality strategies and application in services and application in the empirical marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papadopoulos, Thomas
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 12-12-2008