Πτυχιακές εργασίες / Bachelor Theses: Recent submissions

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  • The impacts of climate change on greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mamakou, Foteini-Kiki; Katazas, Aleksandros
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 03-06-2014
    The climate of each destination is an important factor which defines the attraction of a place for tourists. Millions of travelers from North Europe visit Mediterranean area during summer every year because of the ideal ...

  • Web 2.0 and tourism. The case of TripAdvisor.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Perogamvrakis, Georgios
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 10-07-2014
    Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ...

  • Online advertisement through banner and measuring the effectiveness.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontogiannatou, Marilina; Lavtakova, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...

  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...

  • Online advertising effectiveness of tourism advertising and its impact on consumers decisions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vangeli, Aris; Kefalas, Charis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...

  • A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zagoraios, Dimitrios; Papastylianou, Pantelis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 26-05-2015
    This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ...

  • Location-based services in mobile devices and features offered in social media marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spanoudakis, Markos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 12-11-2014
    The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ...

  • The effect of social media in tourists' behavour.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Glampedaki, Maria; Tanku, Celesta
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 07-10-2014
    In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ...

  • The use of music and colour in web pages and their impact to visitors

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karveli, Nikolitsa; Tsakiraki, Foteini
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 07-09-2015
    Nowadays, people make wide use of the internet for several reasons: for finding information, for advertising, for selling and buying goods, for social networking etc. So, the preferences of users are continuously investigated ...

  • The importance of web presence of a municipality for tourism promotion. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Panteli, Artemis
    Thesis advisor: Perakakis, Manos
    Publication Date: 06-06-2014
    The local authorities are the official government representatives of a region. These authorities apart from having administrative goals for tha social and economic development of an area, they also set some goals for the ...

  • The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskolias, Ioannis; Androulakis, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ...

  • Legislative provisions for the protection of greek and furopean consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Iliadou, Parthena; Hatzigianni, Theodora
    Thesis advisor: Mastorakis, George
    Publication Date: 10-07-2014
    The purpose of the present thesis is to illustrate briefly and concisely the existing consumer protection legislation. This legislation is considered based on the possible distinctions regarding it: general and specific ...

  • The impact off e-marketing and new technologies' on the consumer's buying behavior, during t the economic crisis period.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koufaki, Ioanna; Mylonas, Pavlos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 03-06-2014
    Shopping online, a part of e-commerce, is dynamically progressing in world level, bringing lots of profits in businesses that are developing in this specific domain. This research tried to describe the Greek consumers’ ...

  • Logistics in the super-markets sector in the country of Argolida.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasilakos, Charilaos
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    It is obvious that we are living in an era where rules in competition are much more different than those in the past. A new interpretative prototype of competition rises, where logistics and the supply chain network more ...

  • The technological development and innovation of telecommunications in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koukotzilas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this thesis is to present the technological development and innovation in telecommunications in Greece. Undoubtedly, the development of new technologies offers opportunities for the development, utilisation, ...

  • Exploring of open source software content management systems-CMS.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Maravelakis, Chrysovalantis
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 09-04-2009

  • Viral and interactive marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mprachimlari, Martselo; Pantazis, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 17-12-2009

  • Franchising in Greece and internationally.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vordonaraki, Elisavet; Kariotakis, Dimitris
    Thesis advisor: Mpotonaki, Anna
    Publication Date: 18-11-2009

  • Design and build of dynamic websites with content management system for online reservations / rentals and sales of products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpalafas, Spyros
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 24-11-2011

  • Alternative forms of tourism and medicinal (spa) tourism in prefecture of Fthiotida.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsigianni, Antigoni
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 29-10-2009