Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Μαρουσάκη, Μαρία"
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Research applications artificial intelligence marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Klados, Dimitris; Marousaki, Maria
Thesis advisor: Mastorakis, Georgios
Publication Date: 2022-11-01Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...
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