• E-sports, their rise and the chances that are given in marketing.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
  Thesis advisor: Kapantaidakis, Ioannis
  Publication Date: 2023-06-05

  The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...

• The impact of influencer marketing on sales.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Sarri, Klitemnistra
  Thesis advisor: Kapantaidakis, Ioannis
  Publication Date: 2023-06-05

  Influencer Marketing aims to leverage the trust relationship built between an influencer and their audience, resulting in more direct campaign impact. This is achieved through a stable consumer base that follows them, ...

• The use of social media marketing by catering businesses.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Grypari, Chrysi
  Thesis advisor: Kapantaidakis, Ioannis
  Publication Date: 2023-05-29

  This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

• Investigation of the unmet health care needs in our Greece.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Kolliopoulou, Theodora
  Thesis advisor: Fanourgiakis, Ioannis
  Publication Date: 2023-05-24

  Self-reported unmet needs for healthcare services refers to a person’s own assessment of whether they need a healthcare service or seek it. As an indicator, it highlights problems of availability, accessibility and acceptance ...

• Investment in Greece.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Daktylidis, Ioannis; Kotzias, Apostolos
  Thesis advisor: Skouloudakis, Emmanouil
  Publication Date: 2023-05-23

  This paper intends to investigate the ways in which companies use to invest in Greece and their attitudes towards the most important obstacles to do so. More specifically, through the research, an attempt is made to ...

• Mapping of occupational accidents in our country during 2009 2020.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Stamataki, Maria
  Thesis advisor: Fanourgiakis, Ioannis
  Publication Date: 2023-05-11

  The purpose of this study is the mapping of occupational accidents in our country from 2009 to 2020 regarding the severity of the accident (fatal or non-accident), the geographical area that took place, the part of the ...

• Young people’s views on the metoo movement.

  Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
  Authors: Gkiapra-Papoutsakis, Mochamet; Kantartzi, Athina; Kordelas, Marios; Politis, Thrasyvoulos-Dimitrios
  Thesis advisor: Koukouli, Sofia
  Publication Date: 2023-05-10

  Introduction. Research has shown that despite gender equality legally enshrined in many countries, their full application is not observed in practice, since there are many times when one encounters various forms of ...

• Software development life cycle management tool for human resources.

  H.M.U., School of Engineering (ScENG) MSc in Informatics & Multimedia
  Authors: Koumarelis, Anastasios
  Thesis advisor: Vidakis, Nikolaos
  Publication Date: 2023-05-10

  Proper software development helps developers make huge savings in time and cost. With proper design and analysis of the requirements and functions that the software should have, the risk of failure and malfunctioning is ...

• Multi-omic analysis of genomic data for the classification of glioblastoma samples.

  Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
  Authors: Oikonomou, Nikolaos
  Thesis advisor: Tsiknakis, Emmanouil
  Publication Date: 2023-05-10

  Clustering of individual omic datasets has proven invaluable for biological and medical research. Decreasing costs and the development of next-generation sequencing (NGS) methods now have the measurement of multi-omic data. ...

• Social workers in the justice sector: problems, difficulties and needs.

  Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
  Authors: Petrou, Elena; Tsironi, Georgia
  Thesis advisor: Moudatsou, Maria
  Publication Date: 2023-04-28

  One of the sectors where social workers are employed is the services of the Ministry of Justice. The role of the social worker is considered particularly important in services such as juvenile probation services, ...

• Direct and foreign investment in developed countries.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Vardavas, Minas
  Thesis advisor: Skouloudakis, Emmanouil
  Publication Date: 2023-05-02

  Foreign Direct Investment is the establishment of subsidiary companies abroad which are either partially or wholly owned by a parent company. Foreign Direct Investment (FDI) is a burning issue for a country’s economy. It ...

• The contribution of the domestic sector of microbrewery in the sustainable tourism development of the Greek regions.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
  Authors: Partali, Eleftheria-Gavriela; Tsalidi, Thetis-Maria
  Thesis advisor: Xirouchakis, Fragkiskos
  Publication Date: 2023-04-26

  This paper was written as an integral part of the studies at the Department of Business Administration of the Hellenic Mediterranean University of Crete. It’s purpose is to analyse the case of domestic microbreweries, as ...

• ByzElxeis: Development of an electronic educational application, in Max/MSP, for calculation and reproduction of the tones of the Byzantine music scales and their behavior upon the occurrence of the Melodic Elxeis phenomena.

  H.M.U., School of Music and Optoacoustic Technologies (SMOT), MSc in Sound and Music Technologies
  Authors: Syskakis, Aristeidis
  Thesis advisor: Balsamakis, Nikolaos
  Publication Date: 2022-07-06

  ByzElxeis is a music program in the Max/MSP environment that was developed as an educational tool to support byzantine music learning. It focuses on the tones and intervals of the modal scales of the diatonic modes (Echoi) ...

• Study of twitter API and data analysis.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Konstantourakis, Iosif
  Thesis advisor: Mastorakis, Georgios
  Publication Date: 2023-04-26

  In the context of Marketing science, understanding trends and opinions regarding topics, events, people and products is of great importance, and sentiment analysis of texts is a very useful tool towards this goal. The ...

• Digital transformation and marketing practices in the Greek public administration.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Papazachari, Angeliki – Ioli; Frrokou, Klevisa
  Thesis advisor: Mastorakis, Georgios
  Publication Date: 2023-04-25

  This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...

• The Revenue Management practices in five (5) star hotels of Eastern region of Crete, Lasithi County.

  H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
  Authors: Domatzi, Despoina
  Thesis advisor: Kourgiantakis, Markos
  Publication Date: 2023-04-25

  Revenue management has become part of mainstream business theory and practice over the last fifteen to twenty years, it is a set of revenue maximization strategies and tactics meant to improve the profitability of certain ...

• Collaborative editing of user-generated video by users who are attending the same concert.

  Η.Μ.U, School of Music and Optoacoustic Technologies (SMOT), Music Technology and Acoustics Dept.
  Authors: Kedaritis, Dimitrios
  Thesis advisor: Stefanakis, Nikolaos
  Publication Date: 2023-04-24

  User Generated Content (UGC) refers to digital content such as text, photos, sound, and video recordings, produced by everyday users of mobile devices. Huge amounts of such content is produced every day and become ...

• Exporting of Greek companies.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Nikolakakis, Spyridon; Ntakas, Panagiotis
  Thesis advisor: Skouloudakis, Emmanouil
  Publication Date: 2023-04-25

  The term extroversion includes activities of international trade in goods and services, international portfolio investments and foreign direct investment (FDI). Extroversion presupposes increased competitiveness and creates ...

• Acquisitions and business mergers.

  Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
  Authors: Gkiaourakis, Aristodimos
  Thesis advisor: Skouloudakis, Emmanouil
  Publication Date: 2023-04-25

  This thesis describes both the meaning of a takeover and the concept of a merger between companies. In particular, depending on each different company, the forms and types of A&M will be analyzed, as well as the waves of ...

• Analysis of the operation of the Hellenic Energy Exchange so far.

  H.M.U., MSc in MBA for Engineers
  Authors: Stoukis, Andreas
  Thesis advisor: Karapidakis, Emmanouil
  Publication Date: 2023-04-24

  The purpose of this thesis is the analysis of the long-term evolution of the price and the total quantity formed on the energy exchange as well as the long-term change of the energy mix in the market in this period from ...

View more