Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Psaraki, Aikaterini"
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Analysis of marketing data from 5th generation mobile telephony networks.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
Thesis advisor: Mastorakis, Georgios
Publication Date: 2021-06-25The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...
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