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  • Museums and tourism: synergies and perspectives for the development of nation branding in Greece.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Nikitaki, Maria-Stella
    Thesis advisor: Papadaki, Eirini
    Publication Date: 2024-02-15
    In this essay, the notion of cultural tourism, the connection developed between museums and archaeological sites, and tourism, as well as the necessary means through which the museums can assist the configuration of Greece’s ...