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  • The power of psychology to consumers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chontou, Maria-Vasiliki
    Thesis advisor: Markaki, Smaragda
    Publication Date: 2023-10-25
    This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...