Browsing EΛ.ΜΕ.ΠΑ. / HMU by Advisor "Mastorakis, Giorgos"
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Emotional analysis in digital marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-08-23The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ... -
Methods of display and use of innovative advertisements in online stores of commercial interest.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-12-11This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...