Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Sfakianaki, Sofia"

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  • Methods of promotion and use of innovative advertising actions on internet websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sfakianaki, Sofia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-09-27
    In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...