Browsing EΛ.ΜΕ.ΠΑ. / HMU by Author "Syliris, Nikolaos"

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  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...