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  • Services marketing – The aspect of services marketing in tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzaferou, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-04-14
    The present thesis, as it also betrays and its title deals with the marketing of services while focusing and analyzing the tourism industry in particular. Tourism could be argued rather unjustly that it is Greece's heavy ...