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  • The use of general artificial intelligence systems such as OpenAI and their applications in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Diakou, Michail
    Thesis advisor: Perakakis, Manos
    Publication Date: 2024-02-20
    This thesis aims to explore the role of artificial intelligence (AI) in marketing and its implications for businesses, consumers, and society. With the rapid advancements in AI technology, its integration into marketing ...