Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "καταναλωτές"
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Emotional analysis in digital marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-08-23The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ... -
The necessity of social media for fashion businesses.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-22In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ... -
Methods for advertising and using advertising activities on internet media sites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-05-07For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ... -
Research applications artificial intelligence marketing.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2022-11-01Failure to integrate behavior into technological developments could disrupt the consumer experience with artificial intelligence. The data can be provided intentionally by consumers, albeit with varying degrees of understanding ...