Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "λιανικό εμπόριο"
Now showing items 1-2 of 2
-
Omnichannel marketing in retail.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2021-11-24This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ... -
Heraklion consumers intention for online grocery shopping.
Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
Authors:
Thesis advisor:
Publication Date: 2020-07-23The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...