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  • The Revenue Management practices in five (5) star hotels of Eastern region of Crete, Lasithi County.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Domatzi, Despoina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2023-04-25
    Revenue management has become part of mainstream business theory and practice over the last fifteen to twenty years, it is a set of revenue maximization strategies and tactics meant to improve the profitability of certain ...