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  • The use of web analytics in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Basiadaki, Christina; Tsouris, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-10-15
    The digital revolution has shaken what we believed in traditional marketing. For example, what does marketing research mean when companies can now track every click of the user's decision-making process? How can they shift ...