Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "SME (small-medium enterprises)"

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  • Methods and practices for the development of a digital marketing plan for SMEs & startups.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalakis, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-07-18
    The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ...