Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "e-shops"

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  • The use of internet technologies in Greek e-commerce businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Maninaki, Maria
    Thesis advisor: Fafalios, Pavlos
    Publication Date: 2023-04-03
    As the internet is nowadays part of people's daily lives, the buying and selling of products and services is increasingly carried out electronically, while at the same time there is an increase in the number of online ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...