Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "growth hacking"

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  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...