Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "instagram marketing"

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  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...