Browsing EΛ.ΜΕ.ΠΑ. / HMU by Keywords "means of communication"
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Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Publication Date: 2020-05-07For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...