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Marketing strategies for product selection using Multicriteria Decision Making Analysis Methods (MCDA).

H.M.U., MSc in MBA for Engineers
Authors: Soundoulounakis, Georgios
Thesis advisor: Lemonakis, Christos
Publication Date: 2021-11-05

The goal of a business is to create new and retain existing customers in a continuous effort to maintain and grow the market share earned, thus achieving the final goal of the business; to increase the company's profit. ...