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Omnichannel marketing in retail.

Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Spyridakis, Dimitrios
Thesis advisor: Schoiniotakis, Nikolaos
Publication Date: 2021-11-24

This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...