Now showing items 1-2 of 2

  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...
  • Consumers’ perception for the social corporate responsibility in the telecommunication sector.

    H.M.U., MSc in MBA for Engineers
    Authors: Maroudis, Eleftherios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-01-14
    Corporate Social Responsibility can be considered as a mechanism used at the corporate level to strengthen business relationships with stakeholders - consumers. Its importance for companies is largely linked to their image ...