Browsing Μεταπτυχιακές εργασίες / Master Theses by Advisor "Λεμονάκης, Χρήστος"
Now showing items 1-4 of 4
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Marketing strategies for product selection using Multicriteria Decision Making Analysis Methods (MCDA).
H.M.U., MSc in MBA for Engineers
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Publication Date: 2021-11-05The goal of a business is to create new and retain existing customers in a continuous effort to maintain and grow the market share earned, thus achieving the final goal of the business; to increase the company's profit. ... -
Organization and administration of distance learning programs - Overview of management, marketing and human resource management.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2022-04-07This dissertation is based on distance education and its qualities. Firstly, it is necessary to highlight the definitions in order to clarify its meaning. Then, the purpose of distance education, a brief history and its ... -
Greek SMEs access to bank lending. Financing tools during crisis.
H.M.U., MSc in MBA for Engineers
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Publication Date: 2020-04-23The purpose of this diploma thesis is to record the main financing tools for SMEs in Greece in the current period, which are dominated by many challenges and high uncertainty, about the future, due to the recent crisis. ... -
Strategic management and thematic tourism in Crete - Trends and perspectives.
H.M.U., School of Management and Economic Sciences (SMES), MSc in Financial Management
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Publication Date: 2023-10-19In this Master Thesis we will analyze the thematic - alternative tourism and its forms with more emphasis on the gastronomic tourism of Crete. The Master Thesis separates in two parts: the theoretical and the research. ...