Browsing Μεταπτυχιακές εργασίες / Master Theses by Author "Domatzi, Despoina"
The Revenue Management practices in five (5) star hotels of Eastern region of Crete, Lasithi County.H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
Authors: Domatzi, Despoina
Thesis advisor: Kourgiantakis, Markos
Publication Date: 2023-04-25Revenue management has become part of mainstream business theory and practice over the last fifteen to twenty years, it is a set of revenue maximization strategies and tactics meant to improve the profitability of certain ...