Browsing by Keywords "διαφήμιση"

Now showing items 41-60 of 87

  • The use of humor and jingles in advertising. Strategic followed by advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstratiadi, Aliki; Grydaki, Eleni
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 05-07-2011

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Electronic services and applications in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Michalatou, Maria; Moulio, Oliana
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 16-12-2009

  • Web promotion of the food industry in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Eleftheria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-07-19
    The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...

  • Radio commercial sound design.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Voinas, Sotiris; Gkilitsi, Despoina
    Thesis advisor: Kalozakis, Spyridon
    Publication Date: 05-10-2014
    This thesis has the objective to study the audio content on radio advertising and creating standards that lead to a successful outcome. By successful outcome we mean a final advertising with the ideal rates of impact and ...

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...

  • Marketing in Greek discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Papadopoulou, Dimitra; Chrysidis, Alexandros
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 29-02-2008

  • Methods for advertising and using advertising activities on internet’s information media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Mastoraki, Charikleia; Tzovaerakis, Anastasios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-11
    In this thesis we are focusing in the analysis of the e-commerce. Every day more and more users from the professional/business sector join the internet. There are many forms of e-marketing, as well as some new strategies, ...

  • Methods of advertisement and use of marketing actions in web sites of mass media.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Merkai, Tzoanna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-03-13
    The purpose of this paper is to present the ways and methods through which online advertising can be achieved. After giving a brief introduction, the concept of advertising, and the historical evolution of advertising, ...

  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...

  • Methods of displaying and using innovative advertisements on online store websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Manidaki, Emmanouela; Chatziilia, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-03-27
    The subject of this thesis is the innovative methods of advertising on e-commerce websites. Advertising delivered over the Internet—“Internet advertising”—has become an important source of revenue for Internet-based ...

  • Methods of promotion and use of innovative advertising actions on internet websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sfakianaki, Sofia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-09-27
    In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...

  • Study for the utilization of social media by companies as an effective advertising tool.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskalaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-14
    The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ...

  • Study of advertising via mobile utilizing social networking platforms.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sourtzinou, Stefania-Dionysia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-20
    The main purpose of this paper, is about the collection, presentation and data analysis bounded under the study of advertisements via mobile utilizing social networking platforms. This paper, in order to be considered ...

  • Study and analysis of marketing strategies utilizing the Instagram.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tozios, Stylianos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-15
    Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of methods influencing digital advertising using social media and evaluation of interface optimization.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Bozionelou, Konstantina
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2020-09-25
    The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ...

  • Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasarmidakis, Alex
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ...

  • Study of online printed advertising design using new technologies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aroutinova, Evgenia; Lazaraki, Ioanna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-11-21
    Logo is a special emblem of a business or an organization that can announces its presence , its label or its products that offers. The right design is aimed the direct visual perception an easy imprinting to the memory ...