Browsing by Keywords "μάρκετινγκ"

Now showing items 41-60 of 208

  • Exporting business plan: study of a case of cretan biological agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dakou, Vasiliki; Mpolanaki, Eleni; Tsirantonaki, Erasmia
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 13-09-2014
    The aim of this Dissertation is the establishment of a company that creates natural beauty products. The main ingredients of these products are Cretan herbs. This assignment is going to analyze the company’s establishment ...

  • Export business plan: a case study of tourism services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Asimakopoulou, Triantafylli; Karavellas, Dimitrios; Sevastakis, Michail
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 13-09-2014
    The aim of this thesis is the analysis of an export project, both theoretical and practical, in order to present the benefits of sustainability and development has a business through the design of a successful export ...

  • Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaza, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 24-04-2012
    Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...

  • Business planning with ongoing evaluation of the information system and its internal control.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Alexiou, Panagiota; Argyri, Alexandra
    Publication Date: 26-10-2011

  • The establishment-development of a corporation which produces pellet and its promotion via social media.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Panou, Dimitrios
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2020-02-28
    The present postgraduate diploma thesis is an attempt to be developed a business plan for a pellet producing company, with spatial planning elements, which will promote its products through the social media. The opening ...

  • Swot analysis. How useful and convenient it is to apply it in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Spinthouraki, Avrilia-Zoi
    Thesis advisor: Sarchianaki, Maria
    Publication Date: 18-05-2011

  • Anatomy of tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Angelaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 2017-12-14
    The aim of this project is to attempt, record and analyze the development of tourism worldwide but mainly for our country. Its purpose is to help us understand what is this phenomenon that we call tourism, from what is ...

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • The use of humor in marketing and research on how it affects consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagios, Ioannis; Samouri, Iliana; Christaki, Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ...

  • The creation of competitive advantage in the era of accreditation and Covid - 19 for the construction products industry.

    H.M.U., MSc in MBA for Engineers
    Authors: Moutesidis, Nikolaos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2022-05-05
    This thesis investigates whether it is possible to create a competitive advantage for Greek companies that produce construction products, taking into consideration two key parameters. The first parameter concerns the ...

  • Keeping customers in sustainable business development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dimopoulou, Ioanna
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 07-10-2014
    The aim of this work was the need to improve the economic situation, which are the Greek enterprises thought customer retention. To this end, here are definitions, approaches, strategies and steps to achieve customer ...

  • Advertising on e-commerce.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Markogiannaki, Aikaterini
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 29-02-2008

  • Advertising in television and radio: from theory to action.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tsali, Polyxeni
    Thesis advisor: Orfanos, Ioannis; Psycharaki, Ourania
    Publication Date: 10-12-2010

  • Advertising in tourism with special references to applying marketing services in the perfecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koukaki, Despoina
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • The internationalization of Greek olive export companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Mavritsakis, Emmanouil
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2019-04-19
    The main object in this paper as it is written in the title is the export of olive oil. At first there is a reference to globalization and what are the positive as well as the negative ones. Then we analyze the reasons ...

  • Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Konstantinou, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011

  • The effect of e-auctions in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolidakis, Charalampos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 31-03-2015
    The purpose of the following paper is to analyze e-auctions and the affect they have in product and service marketing. Firstly we will analyze the essence of e-commerce and its advantages and disadvantages. Following that ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • The influence of advertising in psychology of young consumers aged 18-24.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiki, Sophia
    Thesis advisor: Pitarokoili, Stella
    Publication Date: 14-03-2012
    The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ...

  • The effect of the economic crisis in science of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Seliniotakis, Dimitris; Theodorou, Christos
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 21-01-2014
    This thesis was part of our graduation preparation work and was designed to approach as much as possible the influence of the economic crisis in the philosophy of Marketing. Initially, the investigation was limited to the ...